I’ve been putting people in their favourite magazines for 20 years. Here’s what I know about it:
- You’ve got to have substance alongside style. You’ve really got to know what you’re talking about. That means loving your industry and truly being able to advise your clients.
- Be crystal clear on what you want to say. You have a unique message – based on your life experience. Know what it is before you start.
- Don’t fanny around with being in every single magazine, commenting on any subject, just because you like seeing your name in print. Be exclusive and tactical – be where your clients are and tell them what they need to hear from you. Don’t dilute your strength.
- Have a mission. How do you want to change your clients’ lives? Discuss that as only you can. Don’t say what everyone else is saying. Be a leader. Be editorially groundbreaking.
- Be attractive! To the point above; you might look fantastic or different enough to decorate a magazine layout; but if you feel insecure or not worthy, then my experience is that your energy will be picked up and your story or picture will be pulled. It’s happened to me!
- Be ready! If you have the incredible opportunity of being featured in a high circulation magazine, make sure you have your product or service all ready to go.
- Know that your story is inspiring others. You never know which person needs to read what you’re saying or which TV producer is looking at you!
For more tips, sign up for a free copy of my ‘Ten Steps to Stardom’ – a starter guide to getting amazing publicity.